US BANK
ALTITUDE CONNECT CARD
Sunburn, shmun-burn! With the newest travel card from U.S. Bank, you earn 4x points on travel purchases. That means even when your vacation plans don’t go to plan, it’ll still feel like the best trip of your life.
To break through the travel card category, we left the luxury vacay tropes at home and packed in the comically painful but all-too-relatable humor. Across TV, digital, and social channels, we rolled out a campaign with a message easier to remember than reapplying sunscreen. Seriously, reapply.
SOCIAL + DIGITAL
We turned our channels into a never-ending rewards buffet. Pick-pocket crustaceans, food reviews, and even lost luggage. We used it all to drive engagement and card sign-ups for anyone who wants to earn cash back.